Social Media

Lead Generation through Social Media

Before talking about social media lead generation, it's important to tackle the topic of lead and lead generation first. A lead is a possible customer who has expressed interest in a product or service and has already provided contact information that can be used to follow up with more information. So lead generation is simply attracting the attention of leads to take notice of the product or service a company offers. Social media can be a great source of lead generation because more and more people are averse to cold calls but very much open to engaging with social media. A big advantage of lead generation through social media specifically is the ability to focus on highly qualified leads through advanced targeting.

Sharing links to gated content is one way to generate leads through social media. Interested readers will be willing to provide basic information if they find the content valuable enough. Running contests in social media will also create interest. It's important to note that the prize has to be valuable enough for people to join and it has to be very valuable specifically to people who have the highest chance at becoming new customers. Another way to generate leads is by using social media advertising. Using highly specific content to target niche audiences is a great way to keep advertising costs low while making sure that the leads collected meet certain ideal qualifications. And lastly, for small, independently-owned local businesses, using geotargeted search could increase the foot traffic to their stores. This can help in finding the right people and reach out to them and inviting them to events or special offers.