About

A lead is a person who has shown interest in a product or service of a company. The goal of lead generation is to identify leads and convert their interest in the product or service into a sale. Traditional methods of lead generation usually involve telemarketers doing cold calls or through advertisements. With the exponential rise of the internet, more and more marketers are changing their strategies to fit the blueprint of an online market and well-informed audience. This involves using innovative ways of gaining the attention of qualified visitors in exploring a company's site and eventually making a purchase.