Lead Generation

Lead Generation through YouTube

Every minute, more than 100 hours-worth of video are uploaded to YouTube. Also, YouTube has over a billion users, almost one-third of all people on the internet. Without a doubt, YouTube is one of the giants in social media and they continue to grow. Any marketer would be foolish not to take advantage of this massive online resource to generate leads.

Using YouTube for lead generation is not going to be easy. There’s a lot of effort involved in making the videos, posting it, getting enough people to see it. But more and more people online have been known to prefer videos as a way to learn so video is a great way for companies to stand out. Companies should aim to create relevant, informative, and entertaining videos. Videos should also be posted at regular intervals so audiences can learn more and anticipate it. 

An important aspect of using YouTube for lead generation is videos should have a call-to-action. These could mean simply asking viewers to subscribe to the channel or click on the “like” button, or it could mean asking viewers to check out a website. Most YouTube users do this towards the end of their videos where they share a sponsor and ask viewers to click a link that takes them to a landing page of the business.

While YouTube videos can be an effective way at generating leads, companies can’t rely on this alone. Other social media outlet should also be used in tandem with YouTube to draw attention to a company and its products. Also, leads should be taken away from the video as quickly as possible into the landing page of the company. If not, they might lose the viewer to another suggested video.

A detailed YouTube video description can go a long way toward improving discoverability and connecting with leads. Longer and more in-depth video descriptions have a better chance of ranking high for relevant web searches because contextual keywords are important for Google and YouTube queries.